• brand strategy document
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the ultimate brand strategy

the ultimate brand strategy

WHETHER STARTING OUT OR REBRANDING, YOUR BUSINESS NEEDS A LIL DIRECTION AND A LOT OF DEFINITION.


So you started a business and not sure where to start. Or like us you got over the brand and need to revaluate. A brand helps distinguish you from your competition and makes you more recognisable to customers. Your brand strategy provides a clear purpose for why you are engaging customers and how you are doing so.

So do you really need this? The answer is yes obvs! Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your business. 

But if you, as a brand, don’t know who you are or how to communicate it, you can’t form those relationships. That’s why having a brand strategy really matters.


HOW TO CRUSH IT

Download a stress less guide to creating a brand strategy. There’s a section with pointers and tips for each topic and you get our very own brand strategy to help guide you on your merry way. We created this doc for our own rebrand and we should have done it way sooner. Now it can help you too! 


CONTENTS

What’s our story
Brand statement
The big picture
Values
Brand’s buzzwords
Niche
Avatar
People’s buzzwords
How to profit?
Pricing and positioning
Competition
Legacy
The void


and loads more... 24 pages of content in total!


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WHAT YOU GET

• Choose from an indesign or word doc

• Each page has pointers to guide you 

• Our very own example for each page

• 24 pages of content

Please note, images not included - take the opportunity to make this your own!

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